As I Am Long & Luxe Strengthening Shampoo
As I Am Long & Luxe Strengthening Shampoo
355ml / 12oz
£8.99
In Stock
Why we love it!
An everyday shampoo that revitalises, strengthens and cleanses your hair. Gives your curls a whole lotta TLC. Your hair will sigh in relief after using this gorgeous smelling and nutritious product from the As I Am Long And Luxe range. Treat yourself!
Shop with confidence!
28 Days to return your order if you're not 100% satisfied.
afrodops is
black owned
black owned
Same day despatch
on orders
on orders
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What is As I Am Long & Luxe Strengthening Shampoo great for?
Be kind to your hair and the world around you! As I Am creates sustainable, environmentally conscious hair care that is cruelty-free. It’ kind to animals, the planet and your hair, and it’s free from parabens, sulphates, and any other yucky stuff that dries out your skin or dehydrates your crowning glory.
This shampoo is a deeply nourishing product that will leave your hair looking visibly shinier and healthier after just one use. Here are some of its clinically proven effects that will blow your hair back:
- 10% Improvement in tensile strength
- 47% reduction in breakage after 1 wash
- Ease of Combing improves by 17%
- Removes flakes and product build-up
The efficacy of this product is all down to its thoughtful formulation and high-quality ingredients. Nutritious pomegranate and passion fruit provide a base of vitamins and antioxidants- as well as a delicious smell.
Proven hair strengthening ingredients like Biotin and Aloe Vera have been added, creating a shampoo that is chock full or curl-care goodness in every drop.
Now that’s goodness in a bottle!
What Hair Types Is As I Am Long & Luxe Strengthening Shampoo good for?
Long & Luxe Strengthening Shampoo is perfect for anyone looking to refresh and nourish their hair but is specially formulated for dull, dry or damaged curls. Colour or heat damaged hair will thrive with this nourishing, hydrating shampoo.
How do I use it?
Thoroughly massage a palm-size amount into wet hair. Distribute evenly from root to tip. Rinse thoroughly and follow with As I Am Long & Luxe Strengthening Conditioner.
Style as usual and enjoy that healthy shine!
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Maltodextrin, Acacia Senegal Gum, Cera Alba/Bees Wax/Cire d’abeilla, Polysorbate 60, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Triethanolamine, Silica, Citric Acid, Red 33/CI17200, Polyacrylamide, Carbomer, Benzyl Benzoate, Citral, Limonene, Linalool.
We're black enough to remember how it feels to open the vanilla ice-cream tub expecting, you know, ice-cream - but you’ve been disrespected with frozen Sunday dinner. 
Jokes aside, yup! We're 100% black owned. We're proud, unapologetic about natural and afro hair and we’re in full celebration of kinks, curls and everything in between. We're fighting afro hair oppression and it's about time our natural locks got their seat at the table. Who's with us?
You can read more about who we are, our 'why' and the afrodrops story over on our about us page.
We've genuinely thought about taking curry goat and dumplin' as a form of payment. Unfortunately, the boss said no. (We;re working on it). Until then, you can pay securely by all major cards. Yup, even American Express! We also accept PayPal and Banked Payments (which is blisteringly fast and you don’t even need your card to use it!).
It sucks when you're not happy with your order and of course, we'll do everything we can to help! Please take a look at our returns policy for details of where to return your items to and further information.
Please note: We can not process exchanges. All eligible returns will be refunded inline with our policy.
Hell yeah! We pretty much deliver all over the world (but there are a handful of exceptions). If you've an address the delivery driver can get to, there’s a solid chance we'll deliver it there!
This really depends on what service you choose and where about in the World you’re located. For the UK, a few working days is typical. For deliveries to EU countries, 3-5 working days and it’s a little longer if you’re located elsewhere.
We use a bunch of couriers! Which one we use for your delivery depends mainly on the size, weight and location for your delivery. However, we use Royal Mail (OG’s of British post), DPD and Hermes.
Got anymore questions? Awesome! Please reach out to us on Twitter, Instagram or message us on our contact form and we’ll be in touch.
Psst.. You might just get bumped to the top of the queue if you promise fried dumpling.. 
