As I Am Long & Luxe GroEdges Edge Controller
As I Am Long & Luxe GroEdges Edge Controller
113g / 4oz
£7.49
In Stock
Why we love it!
Loaded with antioxidants and moisturisers and a firm hold, your edges are about to be slayed! As I Am has finally added this essential product to their Long and Luxe range. Put down the gorilla glue and throw away the skin-drying goop, this is the gentle baby hair care you’ve been looking for.
Shop with confidence!
28 Days to return your order if you're not 100% satisfied.
afrodops is
black owned
black owned
Same day despatch
on orders
on orders
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What is As I Am Long & Luxe GroEdges Edge Controller great for?
GroEdges is an all-natural defining gel that is thoughtfully formulated to create edges that are long-lasting and soft. Be kind to your hair and the world around you, As I Am creates sustainable, eco-friendly hair care that is cruelty-free. It’s as kind to animals as it is to your hair, free from parabens, sulphates, and any other yucky stuff that dries out hair and skin.
Forget about flaky, crunchy hairs, GroEdge gel keeps your edges defined without drying them out This is a product that washes out easily and doesn’t leave you with brittle baby hair.
Edges always lost by the end of the day? Certified organic aloe vera provides strongly held curls that will last a night in a sweaty club let alone your daily routine. Pomegranate and passion fruit juice provide a nutritious kick and will help keep your hairline healthy and strong, promoting growth and rejuvenation.
If your hairline is strained from the sometimes-taxing pull of braids or a weave, you’ll be happy to know that Saw Palmetto is proven to actively prevent hair breakage and loss.
What Hair Types is As I Am Long & Luxe GroEdges Edge Controller good for?
As I Am GroEdges controller is best suited to thick and coily natural hair types and works great for multi-textured hair. Fine or coarse baby hairs will be tamed by this everyday gel.
How do I use it?
Apply a small amount to the hairline, using your fingertips to tidy baby hairs or swirl with a brush to create a face-framing work of art.
Slay those edges every day with this essential gel!
We're black enough to remember how it feels to open the vanilla ice-cream tub expecting, you know, ice-cream - but you’ve been disrespected with frozen Sunday dinner. 
Jokes aside, yup! We're 100% black owned. We're proud, unapologetic about natural and afro hair and we’re in full celebration of kinks, curls and everything in between. We're fighting afro hair oppression and it's about time our natural locks got their seat at the table. Who's with us?
You can read more about who we are, our 'why' and the afrodrops story over on our about us page.
We've genuinely thought about taking curry goat and dumplin' as a form of payment. Unfortunately, the boss said no. (We;re working on it). Until then, you can pay securely by all major cards. Yup, even American Express! We also accept PayPal and Banked Payments (which is blisteringly fast and you don’t even need your card to use it!).
It sucks when you're not happy with your order and of course, we'll do everything we can to help! Please take a look at our returns policy for details of where to return your items to and further information.
Please note: We can not process exchanges. All eligible returns will be refunded inline with our policy.
Hell yeah! We pretty much deliver all over the world (but there are a handful of exceptions). If you've an address the delivery driver can get to, there’s a solid chance we'll deliver it there!
This really depends on what service you choose and where about in the World you’re located. For the UK, a few working days is typical. For deliveries to EU countries, 3-5 working days and it’s a little longer if you’re located elsewhere.
We use a bunch of couriers! Which one we use for your delivery depends mainly on the size, weight and location for your delivery. However, we use Royal Mail (OG’s of British post), DPD and Hermes.
Got anymore questions? Awesome! Please reach out to us on Twitter, Instagram or message us on our contact form and we’ll be in touch.
Psst.. You might just get bumped to the top of the queue if you promise fried dumpling.. 
