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Is Aunt Jackie’s Black Owned?

by Luke Carthy

Jan 2022

Aunt Jackie's Wallpaper
Aunt Jackie's Wallpaper

So, who is Aunt Jackie’s?

Aunt Jackie’s is a natural hair care brand designed for people with kinks, curls and coils. Although a great brand name, Aunt Jackie’s isn’t technically a real person (but more on this later!)

Launching back in 2012 and owned by House of Cheatham; Aunt Jackie’s is one of the fastest growing brands in the world of natural and afro hair care.

With an ever-growing portfolio of products spanning everything from shampoo and conditioner to styling and nourishing oils (and a comprehensive kids’ range), Aunt Jackie’s now has a comprehensive range of products and over 6 ranges meaning there’s something for all natural hair types whether you’ve curls, kinks or coils.

Is Aunt Jackie’s a real person?

Not exactly, no… Aunt Jackie’s is a fictional character behind the brand – sorry to burst that bubble! However let us introduce you to the black and incredible Dwan Vine White; VP of Product Development and the next best thing to the real Aunt Jackie.
Dwan White Aunt Jackie's

Dwan is the genius and beautiful mind behind their first-ever and most popular range; Curls & Coils and is a staple in product development within the AJ universe. Dwan has some incredible credentials too with an impressive 17 years within the natural hair care industry and has developed over 200 products, (yes really) throughout her career.

If anyone deserved to take the crown for the real Aunt Jackie, it’s got to be Dwan Vine White!

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What hair types is Aunt Jackie’s designed for?

AJ hair care is predominantly made for textured, afro and natural hair. If you prefer to talk hair types, Aunt Jackie’s lines are made for type 3 and type 4 hair. However they do have a handful of products that are more suited to a wider range of curly hair types such as their Quench Leave-In Conditioner and Power Wash Clarifying Shampoo.

Their hugely popular Curl Mane-Tenance Curling Cream is great for type 1 and 2 hair types too.

Is Aunt Jackie’s Black Owned?

No, Aunt Jackie’s isn’t black owned – however there are three executive and senior roles that are filled by incredible black women and it’s so good to see! Dwan White (mentioned earlier), the incredible Shaherra Rolen, Global Marketing Brand Manager; a fellow naturalista and responsible for the global marketing voice and positioning.

Last but not least, Amanda Carpede; International Marketing Manager who works alongside Shaherra and the wider team to drive the brand’s marketing forward across an international audience.
Amanda Carpede

Does Aunt Jackie’s help with hair growth?

In a nutshell, absolutely! So many of Aunt Jackie’s ranges and products are loaded with super-beneficial ingredients from flaxseed and grapeseed oil which are great for strengthening and protecting hair as well as encouraging/stimulating hair growth.

Additionally, as many naturalistas will know, some of the biggest challenges when it comes to growing natural hair is combating breakage, knots and shrinkage; Aunt Jackie’s have a wide range of products designed to combat these core areas and more.

Whether you’re rocking a protective style, transitioning from relaxed hair or rocking your curls; Aunt Jackie’s has a range and regiment for you.

Explore Aunt Jackie’s at afrodrops