Your home for afro & natural hair care
No relaxers, ever
The anti-christ of natural hair. We\'ve never sold relaxers. We never will.
We use environment-friendly packing for your orders where possible.
100% black owned
We\'re a small UK based company, fully independent, black and proud!
Need help with your hair?
Posted by Shellie Reneé
5 Common Mistakes That Naturalistas Make
If you’re someone who decided that this is gonna be the year when you go all natural, first let me give you a huge round of applause. Aside from the fact that I personally believe that embracing the hair we were born with is all kinds of liberating and can do wonders for a sistah’s […]Read More
Posted by Desiree Johnson
LOC vs LCO Method - which is best for your hair?
No matter where you are in your natural hair care journey, finding the right method and combination of products to help keep your hair moisturized, healthy, and happy is a process! As we’re working on practicing more self care and self love going into the hibernation season otherwise known as winter…there is a tried and […]Read More
Posted by Luke Carthy
Let's talk natural hair care, representation and the lack of both in our supermarkets
Why is there an obvious lack of to afro and natural hair care products in our supermarkets? We discuss why representation is so important and why our supermarkets aren't stepping up.Read More
Posted by Marsha Badger
How To Comb Out Your Locs - An Alternative To The Big Chop
Got locs and thinking of cutting them off? Don't! Before you consider the 'big chop' check out our guide to save your precious length and comb out your tresses instead.Read More