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Black owned, wholly and unapologetically empowering natural afro and curly hair.

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Your home for afro & natural hair care

No relaxers, ever

The anti-christ of natural hair. We\'ve never sold relaxers. We never will.

You can trust us

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Recyclable packing

We use environment-friendly packing for your orders where possible.

100% black owned

We\'re a small UK based company, fully independent, black and proud!

First, cleanse & condition...

Be wash day ready with your favourite shampoo & conditioner

Then deep condition & moisturise...

Intensive nutrients and hydration for your tresses

Time to seal, protect and style...

Now lock in precious moisture with oils. Get your coils and curls on point or rock your favourite protective style

Recent Posts

Need help with your hair?

5 Common Mistakes That Naturalistas Make

Posted by Shellie Reneé

5 Common Mistakes That Naturalistas Make

If you’re someone who decided that this is gonna be the year when you go all natural, first let me give you a huge round of applause. Aside from the fact that I personally believe that embracing the hair we were born with is all kinds of liberating and can do wonders for a sistah’s […]

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LOC vs LCO Method - which is best for your hair?

Posted by Desiree Johnson

LOC vs LCO Method - which is best for your hair?

No matter where you are in your natural hair care journey, finding the right method and combination of products to help keep your hair moisturized, healthy, and happy is a process! As we’re working on practicing more self care and self love going into the hibernation season otherwise known as winter…there is a tried and […]

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Let's talk natural hair care, representation and the lack of both in our supermarkets

Posted by Luke Carthy

Let's talk natural hair care, representation and the lack of both in our supermarkets

Why is there an obvious lack of to afro and natural hair care products in our supermarkets? We discuss why representation is so important and why our supermarkets aren't stepping up.

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How To Comb Out Your Locs - An Alternative To The Big Chop

Posted by Marsha Badger

How To Comb Out Your Locs - An Alternative To The Big Chop

Got locs and thinking of cutting them off? Don't! Before you consider the 'big chop' check out our guide to save your precious length and comb out your tresses instead.

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